UK TV production companies are starting to develop content for 3G in a response to demand. “Endemol, Celador and Fremantle are all developing, producing and pitching mobile shows and formats for 3G, as broadcasters and mobile operators look to leverage the video capabilities of the nascent networks”. However there are still problems, with one exec pointing out that 3G content is expensive to create compared to potential revenues because of the low 3G penetration.
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