BT launches new mobile content management and delivery venture

“The new service, which will be shown for the first time at the 3GSM World Congress in Cannes, France (Hall 5, Stand CZ18), enables efficient integration and management of packaging, pricing, presentation, purchase, delivery and billing for mobile content. iO offers a fully managed service with unique, integrated workflow management capabilities, that is controlled via web interfaces and is able to support virtually any data-network architecture or mobile device. It will initially be marketed to mobile network operators as a complete outsourced solution for content delivery on a revenue-share basis by BT Global Services.”

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