Blog Post

Blue Frog Mobile Files Lawsuit to Protect ‘Bling in Your Ring’

You know a market is serious when companies start going to court, as has happened with two mobile content companies intent on marketing “bling”. Blue Frog Mobile has sued French conglomerate Lagardere Active North America after the launch of its wireless record label BlingTones. Blue Frog Mobile want BlingTones to stop using “Get Some Bling in Your Ring” and “The Hook Up”, which it claims to have trademarked, and in passing to not trademark “BlingTones”, claiming the word is already in (reasonably) common use. Its not surprising this has happened with Hip Hop music first, considering it is the most popular music for ringtones