Nokia has commissioned several video artists to create art pieces for the handset giant, which will be made available to customers free from www.nokia.com/art. Of course, you need a good (Nokia) phone to get the art pieces, and Nokia appears to be putting on some pressure to buy the phone quickly. “The marketing artistry in cellphone art, though, is about exclusivity. Works can’t be forwarded or copied, and come in limited editions of 3,000. A Web site counter clicks off each download.” Nokia is determined to have serious input into mobile content to ensure its handset business doesn’t become commoditized, so expect more of these content offerings. (from Picturephoning)
Related stories: Preminet Solution From Nokia Adds Content Offering From Jamba!
Nokia makes play for mobile content
Comments have been disabled for this post