In Japan, mobile data giants look overseas

Japanese mobile content companies have had a sweet run over the past few years, but that growth burst is slowing down – as it had to do eventually. The large providers are now looking overseas to nations that are just discovering mobile content to keep the growth alive…

“If you have customers coming into the stores, they are going to say, ‘Does it play that game I saw advertised?’ or ‘Does it play that music?”‘ said Chris Moore, the general manager for content at Vodafone KK in Tokyo. “They are narrowing down the choice of handsets as to what type of content that handset is going to deliver and which one is going to be the best experience for them.”

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