Blog Post

Future of Radio Is Downloadable

MotorFM, a German radio station focussing on alternative rock and electronic music, is moving away from the traditional radio revenue model. “The first step has seen MotorFM, launched Feb. 1, abandon on-air commercials in favor of generating revenue from MP3 downloads and targeted sponsoring of its programming. The next step will be streaming audio directly to 3G cell phones and letting listeners pay for downloads by SMS text message.” This company is entering a saturated marketplace and need to distinguish themselves, which this helps to do, as well as providing an alternative income stream in the future… (from Ringtonia)