There’s a perception that one of the main barriers to take-up of 3G services is the complicated way that content is downloaded – at least complicated to someone who hasn’t done it before. Silk Mobile is touting a way around that, which is basically an extremely simplified “how-to” guide delivered on a flash memory card, which I assume can hold information that cannot be conveniently stored in the phone. I think the intention is for carriers to ship the cards with the phone for free to promote content usage, and it may be worth it…”Silk Cards enjoyed tremendous success in their first implementation with trial to purchase conversion rates of up to 37.5% achieved. This compares extremely favourably with existing purchase rates via WAP, which rarely exceed single figures.” Of course, this would assume that the operators continue to control a lot of content rather than just be a carrier…
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