WAN: Look to Asian Newspapers for Successful Mobile Strategies

Everybody’s looking to get onto mobile phones, and that includes newspapers. At the World Newspaper Congress in Seoul from May 29 to June 1 cases of successful mobile publishing in two different markets will be presented. “Japan, where the Asahi Shimbun operates 10 sites for cell phone subscribers; and the Philippines, the world’s SMS capital, where The Philippine Daily Inquirer has developed a vast range of mobile services to capitalize on the fact that there are 26.6 million wireless subscribers in the nation”.

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