UK unfurls ratings system for adult content on mobiles

The Independent Mobile Classification Body (IMCB) in the UK has released its classification framework for adult content accessable from mobile phones. Content providers are supposed to self-classify their products and operators have to ensure that anyone accessing adult content is over 18. There are eight classifications that qualify as “adult”: actively promoting activities that are restricted for under-18s such as drinking alcohol or gambling, coarse language, sex, nudity, violence, drugs, horror and imitable techniques (such as headbutting or use of weapons). The framework can be read here. Most of the classifications are concerned with violence, and there are provisions for educational content regarding sex and nudity.

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