Yahoo is slowly ramping up its mobile service in UK and Europe: it has tied up with mobile messaging firm Mobile 365 and backend company Qpass. Mobile 365 will provide the connectivity, while Qpass is providing the software and services for content selection, rights negotiations, content management and distribution.
Interesting this: Mobile 365 will also provide connectivity for Yahoo’s payment solution called “Handy Pay”. Yahoo Europe subscribers can buy credits to use on the portal, alongside SMS messages and content. Accounts can then be topped up by Premium SMS.
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