Consumer Reluctance on VoIP… So Far

My former boss, David Churbuck had some thoughts and I thought, well time to share them with you…

Consumer reluctance on VoIP is, I think, due to a few things.
1. Switching costs. Inertia is difficult thing to break. Some segment of the population will switch broadband providers or long-distance carriers are the mere whiff of a savings or some frequent flier mileage. Not for most.
2. Features. Your average Joe needs to see a compelling feature set, other than cost, to drive the cross-over. VoIP has lots of compelling office applications, but no one is marketing any “must-have” residential features.

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