3G content will turn phone users into salespeople

Informa Media and Telecoms have predicted that consumers of content will also be paid to promote it by getting rewarded when somebody buys content on their recommendation. The report also predicts that although the telcos make most of the money from mobile content today the content providers will take control. “The content owners will seek to shed controlling partnerships with the operators by focusing on selling their content through their own portals. The report predicts that by 2009, nearly 30 per cent of revenues will go to operators, 19 per cent to other players and the rest – 51 per cent – to the mobile content providers.”

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