The VP Marketing will develop and implement a marketing plan to increase profitable retail memberships for FOLIOfn‘s online brokerage. This plan would encompass strategies to increase both direct retail memberships and retail memberships through third party partnerships and alliances. Source, negotiate, and manage retail partnerships and alliances. Drive and build awareness of FOLIOfn’s products and services.
The successful candidate will be highly proficient in online marketing, including guerilla marketing and search engine optimization and have deep knowledge of investing. Additionally, he/she has a solid track record of developing and implementing profitable customer acquisition strategies for an Internet company. The ideal candidate has the experience and knowledge to strategize, plan and prioritize, but also has the creativity, energy and determination to work entrepreneurially. Must be able to implement, execute and do whatever it takes to get the job done. Must have excellent project management skills and the ability to multi-task and meet deadlines. Internet start-up experience is desirable. Technical savvy, so as to be able to understand our products is required. Management skills are a plus. Also, the Director or VP Marketing must have outstanding written and verbal communication skills. Additional desired competencies include, the ability to learn rapidly; flexible intellect and highly flexible work-style; ability to work in a fast-paced, highly dynamic environment; and a collaborative, non-political, non-bureaucratic work-style. A Bachelor’s degree is required.
FOLIOfn, Inc. is a financial services technology company based in Vienna, VA (the Washington DC metropolitan area). FOLIOfn’s technology allows individual investors to invest in new, better ways – providing cost-effective diversification, and innovative types of investing accounts managed by advisors and money managers. In addition, FOLIOfn’s services are sold through intermediaries such as other brokerages, credit unions and mutual fund companies and direct to retail and advisors. This position is located in our Vienna, VA offices.
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