A chink in Google’s Revenue Armor

We all know how Google has been cleaning up with all things contextual-ad related. But there are some chinks in its seemingly invincible model. David Galbraith writing in response to Tom Foremski writes, “what would happen if someone created a treasure hunt with a large cash prize awarded to a single click of an unpublicised adwords ad. A subsequent clicking frenzy could drain advertisers’ accounts, prompting them to ask for a refund. This hypothetical idea is part of a more serious problem – pay-per-perfomance advertising is open to fraud – when you click something, money drains out of an account – this doesn’t happen with TV, print or radio ads.”

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