Soup at Hand Snowboarding targets ads to young adults

Campbells has teamed up with Virtu Mobile to offer a 3D snow-boarding game branded Soup at Hand (download details here). The idea is to target the growing demographic that “does not typically make buying decisions based on traditional media like newspapers, TV and radio”. It’s an ad, the game is designed specifically to advertise a product, but I prefer these ads to the traditional ones because they’re opt-in and therefore more fun.

Related Stories: Ads are coming to your mobile

Comments have been disabled for this post