Outsourcing the drive-thru

Hardees and McDonalds are experimenting with central "call centers" that take fast food drive-thru orders remotely that are then passed on to the local restaurant.   Hardees’ call center is in Anaheim, California and serves restaurants over 1500 miles away.  McDonalds is outsourcing the order takers to states like North Dakota where the minimum wage is lower. The Hardees executive I saw on the news this morning says he envisions a new wave of freelance order takers who work from home on their own schedule. 

However it gets implemented you can bet you won’t be able to understand them either.


Comments have been disabled for this post