Companies DO listen to blogs


Blogs are great vehicles for reviewing and discussing products so that readers can adopt or avoid those products, hopefully based on multiple opinions.  This removes a lot of the risk for making purchases and as a result the consumer is better informed, as long as he/she realizes that each blog just reflects one opinion.  There have been lots of articles floating around pointing out how companies are beginning to realize the power of blogs to reach customers.  Companies have been springing up to help other companies start blogs and many companies now sanction or encourage high level employees to start blogging.

Companies are starting to listen to customer’s blogs too which is a very good thing.  In the past three weeks two different major companies have emailed me about posts on this blog that detailed problems I had with their products.  One a very major software maker and one a very major hardware maker.  Both of the blog posts under discussion were written over five months ago and have just now been discovered by the two companies.  This tells me they are not only paying attention to blogs but going back over older material on them to see if they are mentioned.  Sure they can use advanced searches to do this but the important point here is they are doing it.  This can only have a positive affect on their customers and future products.  And that is a very good thing.  I will elaborate on these two particular companies when a resolution is achieved.  For better or for worse.


Barry B

Hmmm…. I think it’s Burger King and Hardee’s =)
Seriously, this is the type of thing the net is best at, providing information, which is power. Having more information makes consumers more powerful. Having that info come from someplace other than vendor-controlled media channels is the key to why they’re paying attention. Sure the quality is what it is, but that doesn’t mean the vendors’ info quality is always the best either.


My bet is microsoft. They are pretty geeky. They are already advertising on podcasts.


Sweet, nice when companies listen to us actual users.. :)



That’s good to know, Companies actually listen always – the one just listen better and the others only step in when you bash their products…

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