Windows Media goes mobile with Verizon

Verizon Wireless has selected Microsoft’s Windows Media format for its new V CAST mobile multimedia service…While other mobile operators offer Windows Media players on their handsets, Verizon is the first to offer a multimedia service based entirely on Windows Media technology, the companies said.
The V CAST service also uses products from Microsoft partners ThePlatform for Media for encoding and delivering the content while PacketVideo supplied the player for the handsets

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