EarthLink, SK Telecom To Form MVNO; Multimedia Will Be Key

The new venture will be called SK-EarthLink…it will become a conduit for services such as interactive gaming, video streaming and location-based services, the companies said. EarthLink and SK Telecom–the largest telco in Korea– said the JV could generate approximately 3 million net subscribers and revenue of around $2 billion by 2009.
This is SK’s first foray into the US market…EarthLink founder and director Sky Dayton who will serve as CEO of the JV said, “In South Korea, kids on the street are using their mobile phones to listen to music, watch TV, videoconference, locate their friends, and access the Internet–as well as make voice calls– opposed to the U.S. where the mobile experience is primarily about talking on the phone. Americans are living in the past. Utilizing emerging 3G networks and harnessing the explosive growth of Wi-Fi, SK-EarthLink will take the wireless experience in the U.S. to a new level.”
For a video presentation of all what the JV plans to achieve, including some gee-whiz stuff related to mobile content, go here and download it

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