3G Mobisodes for Verizon and Vodafone Live

MobisodeAnother two News Corp shows are being turned into Mobisodes, also to be available on Vodafone Live. It’s unclear from the release whether the two new mobisodes – “Love and Hate” and “The Sunset Hotel” – are based on existing shows or will be produced specifically for the mobile screen, I suspect the former. “Love and Hate” introduces Twentieth Television’s groundbreaking production approach it calls “manipulated reality,” in which cast members work without a script and involve everyday citizens into their improvised performances and the series’ storyline. “The Sunset Hotel” will be entirely scripted.” Vodafone appears to see the writing on the wall when it comes to the walled garden approach to content, and is busy getting content people will search out and pay for rather than use just because it’s there…

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