Reporting directly to the Senior Director of New Media Marketing, the Manager of New Media Marketing is responsible for initiating, fulfilling, and analyzing comprehensive and effective online marketing campaigns for Warner Strategic Marketing’s home video products.
Responsibilities:
- To create and manage strategic partnerships with music, entertainment, and lifestyle sites
- To initiate and execute creative product promotions on the Internet for all priority video projects
- To create, manage, and fulfill all online contests and sweepstakes
- To work closely with the Senior Director of New Media Marketing to further exploit all existing strategic partnerships
- To work with all online retail sites to increase exposure for WSM video product and build awareness for the Rhino brand
- To thoroughly analyze the effectiveness of all promotions (traffic stats, click-throughs, downloads, sales stats, etc.) and to report to Senior Director of New Media Marketing the effectiveness of these promotions on a weekly basis and to the division’s senior staff on a monthly basis
- To create marketing plans for all priority projects
- To initiate and maintain an effective one-to-one marketing strategy that includes the collection of user names, the management and segmentation of those names, and the marketing to those opt-in users
- To attend weekly Web team, Marketing, and Video dept. meetings and be a positive, creative part of the team process
- To regularly inform the marketing department of online opportunities
- To hire and supervise outside consultants where necessary
- To customize each project plan to target appropriate online destinations and partners
- To stay current with all developing trends and news in the online area and report on it to the New Media, Marketing, and Video departments
- To find ways to grow the Rhino brand online through contests, promotions, and strategic partnerships
- To represent the company at public functions, trade shows, conferences, and events, when necessary
- To create and maintain a consistent, exciting, energized, verbal and visual personality when communicating with those inside and outside the company
Qualifications:
- Strong knowledge of the Internet with at least three years of experience working in online promotion
- Strong verbal and communication skills
- Outgoing personality
- Strong pop culture and music knowledge
- Strong computer skills (both PC and Mac)
- Ability to work well in group situations
- Ability to analyze statistical information and generate productivity reports
Contact Info: NO PHONE CALLS PLEASE – laura.cruz@wmg.com
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