Blog Post

Plugging The Gaps In The Mobile Music Market

The Feature has an editorial claiming that record labels still see mobile music as “interesting” rather than a proven way to generate revenue, and that the main reason they’re doing anything in the space at all is to make sure they’re not left out completely. “By moving quickly into the mobile music market, the record labels can help define it. Four major areas of concern are payment, original content, mobile as the direct channel and copyright.” The writer also points out that online music sales were only 2-5 percent of total sales in 2004, and therefore “a key area of interest is how mobile music can help offline sales”.