Blog Post

More on UMG’s Wireless Division

I reported on UMG’s new U.S. wireless division last week..Billboard writes up some more details…
Rio Caraeff, the new VP & GM of UMM-US, said that while wireless carriers currently dominate U.S. mobile content sales, the market ultimately will mirror its counterparts in Europe and Asia, where almost half of all mobile content is sold online through third parties.
UMM, he said, will be looking to develop new products beyond master ringtones and ringback tones by pushing into video ringers, voicetones, wallpaper and news and entertainment services.