Mercora about to get Mo Money


UPDATE: Norwest Venture Partners invested $5 million in the company.

EXCLUSIVE: Mercora Networks, a company started by Srivats Sampath, former CEO of is about to get some major dollars. One of the other founders of the company is Michael Stokes, who developed the Gnutella 2 platform. Though I don’t have too many details, but I am told some top tier VCs are involved. Mercora, is part of the whole “place shifting” movement I wrote about back in November for Business 2.0. They are essentially a P2P Radio network.

Mercora is a small little application, which you download and install on your computer. It scans your hard drive, looks for all sorts of music files – Mp3, Ogg Vorbis, WMA – and builds a tiny database. Then you send invites to your pals, inviting them to join your buddy list. Once they join your buddy list, they can listen and control a special playlist that you create for them.

The only bad thing – Mercora doesn’t work with Mac, so that is why the company is missing out on the all “the entire early adopters who will write about a product” buzz. Actually none of the place-shifting products work with Mac for now. Can anyone tell me why?

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