“Vodafone has called on the mobile content industry to enforce its various codes of conduct more vigorously…The universal ‘stop’ command, which enables consumers to opt out of premium services by replying ‘stop’, was introduced last November. However, according to Vodafone head of commercial partnerships Jeremy Flynn, Friday’s edition of The Daily Sport, for example, contained 20 different ads that didn’t comply.”
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post