Call for enforcement of mobile regulations

“Vodafone has called on the mobile content industry to enforce its various codes of conduct more vigorously…The universal ‘stop’ command, which enables consumers to opt out of premium services by replying ‘stop’, was introduced last November. However, according to Vodafone head of commercial partnerships Jeremy Flynn, Friday’s edition of The Daily Sport, for example, contained 20 different ads that didn’t comply.”

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