Creative thinks the industry will laugh at Shuffle

Looks like Creative Technology thinks Apple’s new flash MP3 player is out dated and a joke.

Sim Wong Hoo, Creative’s CEO, says that Shuffle is was “a big let down” to him. Creative has less than half of the market share that Apple has in the MP3 Player market, but they are Apple’s closest competitor. Mr. Sim believes that Shuffle is 5 generations behind in it’s technology and he makes reference to how Creative put out an MP3 player they put out 4 years ago that had almost the exact same features.

Mr. Sim also makes the statement that ” it’s worse than the cheapest Chinese player. Even the cheap, cheap Chinese brand today has display and has FM.”

Creative Technology is prepared to spend one hundred million dollars in marketing along for their MP3 players this year and they believe that will bring their market share up quite a bit.

From my point of view, what Creative doesn’t have going for them is branding. Apple whipes out practically all it’s competitors on branding alone. Creative seems to think that if they drop a few bucks on marketing that they’ll automatically be thrown into the front lines of MP3 players. They seem to have forgotten of a little gadget called the iPod that took the market by storm. Good luck beating this one Creative.

–Thanks to Jimmy L. for the heads up on this.

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