Revenue leakage, insufficient marketing, and inadequate mobile operator business infrastructure rank high among the issues holding back the development of mobile commerce in Europe, according to a September survey of major mobile content providers. The Mobile Content Providers Confidence Study, conducted by Qpass, a U.S.-based provider of mobile commerce software solutions, revealed that 85% of mobile content providers believe operators are “constrained by poor or inadequate systems for mobile commerce.” Moreover, 70% of content providers deemed this situation “unacceptable.”
A whole list of complaints against European mobile operators is given here – but everyone in the industry should take note.
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