Mobile services directory launched

Thumbtips.com has launched a “global SMS texting, premium rate and mobile alerts services directory”. “Apart from enabling users and providers of SMS services to have a common marketplace, the Thumbtips Digits Directory provides full keyword codes and instructions for using each service. Consumers no longer need to make note of service details as they can search by numbers, service name, service type or geo-location for any desired service. Service Providers now have a dedicated channel for promotion and marketing where they can upload and update their service offerings at anytime, for free.”
I’m a bit concerned by the fact that both consumers and service providers can use the service for free. Where is the money for ThumbTips?

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