MTV Networks Rings in 2005 with New Wireless Initiatives

MTV is moving into the 3G content arena, and will be launching 3G video programming services with Verizon Wireless in February, when the carriers EV-DO service is launched. MTV will use its position to offer exclusive ringtones from artists (as well as itself) through a service dubbed “Made Hear”, as well as “bite-sized programming from some of their favorite television shows via their mobile phones including VH1’s “Best Week Ever,” Comedy Central’s “The Daily Show,” and Nickelodeon’s “Dora the Explorer”.”

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