“The figure, if correct, is 4.5 billion more than last year and almost double the 12.2 billion texts sent in 2001.” And is also a good indication of why SMS is still dominating mobile data revenues. Another article has pointed out that MMS are a difficult channel to market with, whereas SMS is “an extremely effective – and cost-effective – relationship marketing tool”. If a company wants multimedia included in the message the suggestion is to inlcude a WAP link to a web page, which “automatically delivers the picture in the right format for the user’s phone”.
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