Clickatell has predicted that in 2005 companies will begin to fine-tune their business SMS strategies, to reduce annoyance to customers and increase the chance their message will be read. “A flood of messages originating from different companies or separate areas of an organisation can drown out the few messages that really matter to the consumer, leaving them irritated and confused. The key for businesses in getting their messaging strategies perfected in 2005, is in knowing what information to push, when and to whom.”
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