Plug ‘n’ go mobile apps

Ericsson Mobility World (EMW), which was established to merely provide a link between service operators and content providers, now offers a “plug-and-go” solution for operators to add new services on the fly. There is also a recommendation to link mobile portals to internet portals.
“When mobile portals are connected to successful fixed Internet portals, there will be better uptake and higher transaction levels, compared with deploying standalone mobile portals,” Sillen said. “In our experience, when a good Internet portal is connected to a mobile portal, the number of users and usage on the fixed Internet site increases by 40% to 50%.”

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