WRC revs up Web and mobile coverage

The World Rally Championship has inked a licensing deal with Premium TV to bring coverage of the motor sport to broadband Internet and mobile users. The new mobile content will “feature video footage of stage highlights and driver interviews. Additional features planned include a news and results SMS service, wallpapers and subscription service for GPRS / 3G-enabled handsets”. The Championship has 800 million viewers worldwide, so it won’t take a very large percentage to sign up for the

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