UK mobile operators are hoping that mobile video will finally take off in 2005, buoyed by consumer interest in such things as being able to select which camera view from a reality TV show to look at. There’s also this interesting quote about sending existing content to the mobile phone: “The issue is that we have to clear this content for use on mobile, as obviously this wasn’t in the original contract…We have to go back to the original talent for the rights, clear the music, plus the editing costs. So it’s quite expensive, especially when mobile video is not generating a huge amount of money so far.”
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