First a “mobisode”, now hit TV show 24 is a mobile game. “Available today at http://www.fox.com/24, the graphically rich 3D game ’24:Countdown’ lets players assume the role of Jack Bauer and sends them on a high-speed chase to foil the plot of a rogue terrorist cell. Over the course of a simulated 24-hour period, players must use extreme prejudice to disable enemy vehicles in three intense chase sequences.” LG has sponsored the game, and players will receive communications from CTU headquarters on an LG VX8000 cellphone.
“The advertiser also received integrated ad placements within the game environment. BIG (Bounce Interactive Gaming) a Young & Rubicam Brand, recommended “24: Countdown” to its client LG Mobile Phones. By leveraging WildTangent’s in-game ad tracking platform, BIG will be able to determine not only the total number of consumers who play the game but also the exact amount of time that the LG products and messaging is viewed during a gameplay session.”
Related stories:Vodafone to Run ’24’ Offshoot Series on Mobile Phones
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