The big problem with mobile content is not promoting it, according to this article, but ensuring that downloaded content is paid for. Revenue leakage is put at anywhere between one and twenty percent, depending on the interest of the person doing the estimating, and that adds up to a large amount of money if the “U.S. mobile data market alone will represent $15.6 billion by 2008″, as The Yankee Group predicts.
The industry is described as going through growing pains as it attempts to work out how to bill for content in the best way. One British operator is cited as offering free MMS only because it hadn’t worked out how to bill for the service.
“Spelling out the terms for payment and the definitions of services is especially difficult. For example, does a content provider get paid for download attemptsâ
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