Mforma makes Marvel-ous deal

Mforma – a company whose business plan centers on gathering brand licenses to distribute (and sometimes develop) mobile content – has signed a licensing deal with Marvel Comics. In the next year, it plans to roll out ringtones, games and other content for many of Marvel’s characters, including The Incredible Hulk and Ultimate Spider-Man.
Mforma specialises in developing the same piece of content in several languages and for every handset for more than 100 carriers in a dozen countries. “We believe we have a chance to create a global media company that rivals traditional media companies,” said Mforma Chief Operating Officer John Brimacombe, who works in London. “These are the years a new media leader can be built. It is an immense challenge we set in front of ourselves.”

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