Geoff Hollingworth, Ericsson Mobility World

Hollingworth of Ericsson’s Mobility World gives an overview of what the business thinks will make a successful mobile application. “Just because the next generation of applications is poised for greater complexity doesn’t mean simplicity is no longer a selling point. The key to adoption and use is making an application completely invisible,” Hollingworth said. “Things have to be easy and intuitive to use.”

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