Hollingworth of Ericsson’s Mobility World gives an overview of what the business thinks will make a successful mobile application. “Just because the next generation of applications is poised for greater complexity doesn’t mean simplicity is no longer a selling point. The key to adoption and use is making an application completely invisible,” Hollingworth said. “Things have to be easy and intuitive to use.”
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post