Napster, a brand which major record labels once held synonymous with “piracy” and “evil incarnate”, is now pushing into the mobile music industry. After signing a deal with Dwango “Napster Mobile” will initially offer wireless customers access to ring tones and will be “the first mobile music content provider to utilize an integrated solution extending from the PC to mobile devices via exclusive device-targeted promotional offers redeemable for PC downloads and subscription service through Napster’s PC-based digital music service”.
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