Blog Post

Supporting Mobile Music For All The Wrong Reasons

Music companies who are pushing music onto mobiles are excited by the closed system of mobile phones – a system that will eventually become open. “While the mobile operators and handset makers are all interested in joining the mobile music revolution, their incentive is to drive new subscriptions and more usage — not to specifically become media moguls. Selling ringtones may bring in some extra cash for the time being, but the operators are in the business of providing a network and selling network usage — not content on the network. While the two sides may seem aligned for the time being, as both have early opportunities to profit — those who believe it will remain that way are deluding themselves about where the business is heading.”