Mobiles will be the entertainment channel, according to this writer, who includes the following reasons: “First, mobiles are ubiquitous, and easy to use. Second, mobiles allow a transparent, secure and easy billing system, as every song downloaded appears on the consumer’s mobile phone bill. Third, the mobile phone allows for impulse purchasing and viral marketing: radio listeners can identify and buy a song by simply holding their mobile up to a radio playing their desired song. Additionally, they can forward on clip of the song to their friends to recommend a purchase as well. This is one-to-one marketing at its best. Finally, the mobile music industry uses high security and industry standard DRM so that piracy is not an issue.”
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