Ads are coming to your mobile

As much as it pains most people to hear it, mobile content will soon include advertisments. This may make the content cheaper, or it may make the telcos richer – or both. In this article I detail some of the latest developments in bringing ads to your mobile, and why you might welcome them.
As evidence of the increase in the mobile content market, and therefore the desirability for advertisers, UK mobile internet portal BoltBlue will use Accipiter’s ad trafficking services to serve up to 20 million rich media ads. “The move is in intersting one in that is signifies an increasing maturity in the mobile media space, in the context of steadily increasing WAP page impressions.”

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