Movies and literature will come to your mobile, after a fashion. As one publisher put it: “Right now the content on mobile devices is almost like early television. What they did then was to sit down and do a radio broadcast for the television screen. But there was a picture. Our mission now is to get feedback”. A reasonably long-running mobile soap in the Netherlands called ‘Jong Zuid’ costs $1.50 per week, but “most of the revenue comes from an assortment of corporate sponsors who pay for product placements, Web advertising and the exclusive rights to sponsor “Jong Zuid” contests and promotions”.
The show is expanding, with an Australian version called “My Kind” beginning soon about a group of Bondi Beach 20-somethings… Here’s an interesting quote from the article: “The cellular arts scene is evolving so quickly that the Australian Film Commission wants telecommunications authorities to monitor mobile phone entertainment ‘to determine whether adequate levels of Australian content are provided'”. It was only a matter of time before organisations started worrying about the ‘local industry’… the article is here (free reg required).
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