Why is ESPN launching a mobile telco?

PaidContent has an interview with Manish Jha, ESPN Mobile, over the entertainment company’s plans to start an MVNO mobile service with Sprint. It’s a good look at the ideas and planning behind Disney’s move to use its brands to launch MVNO telcos. “We think that, if, we were to kind of influence much more closely the handset environment, the whole content delivery system, etc., we would be able to create a much more compelling consumer service than we can through licensing of content through all the various carriers out there.”

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