McDonalds has teamed up with Disney to promote the new movie “The Incredibles” using mobiles. McCustomers will find an 8-digit code on their cups, which they can SMS to receive logos, ringtones, movie soundbites and java games. It would be interesting to see how the technology coped with different handsets and operators. As a plus to McDonalds, the numbers of the customers won’t be kept in a database.
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