The Hotspot Content Connection

Start-up OnAir Entertainment is promoting a solution to sell pay-tv over wireless hotspots. “A basic system that can deliver four channels of video content and supports from five to 25 simultaneous users costs less than $5,000. It can also deliver video to Wi-Fi-enabled PDAs and will eventually be able to provide service to smart phone users as well, says Raghu Nath, the company’s vice president of business development.”
The article goes on to outline various places that might be interested in the service, such as hospitals or airports. The idea for conference centers – where convention-goers can log onto various sessions – is particularly interesting.
“We believe the return on investment will be very fast,” Nath says. “It should be a six to nine-month payback.” This is based on charging $2 to $4 an hour or about $30 a month for video service, which he says is in line with what consumers are willing to pay for residential pay TV and Internet services.”

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