3UK has launced video shortcodes, which “enables customers to access 3’s wide range of video content by simply dialling a “Short Code” that streams video to the handset in seconds … 3 currently offers a range of its content via Short Codes and has plans to introduce a range of 3-approved content from third-parties such as clips from well-known soap operas, competitions and TV out-takes.” It has been suggested that the service will be used to offer ads – although they’d have to be compelling enough to convince users to actively download them.
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