Billboard to be video screen for mobile games?

MTV is about to light up a 25 foot high, 40 foot wide billboard on Times Square in New York, which will broadcast music videos and other MTV content. However, this quote caught my attention: “The billboard, which is wrapped in a gold picture frame and was designed by Mitsubishi Electric, will also act as the world’s largest video screen, allowing passerby to play games on their mobile phones.”
It seems to say that people will be able to use the giant screen to play the games on their mobiles, but what happens when more than one person wants to use it? Or when it prevents MTV’s content from being broadcast. I suspect the article has misrepresented the actual situation…

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