Disney and Pixar have marketed their latest movie “The Incredibles” with mobile phone content ranging from wallpapers to ringtones to games. Aside from promoting the movie, it’s a good revenue stream for them, and music companies are quickly following suit. “The kids are snapping up these ring tones … they’ll spend $2 for a ring tone when they would rather comb the file-sharing networks for hours rather than pay for a 99-cent single.”
Related stories: Disney goes mobile
Comments have been disabled for this post