Ringback Tones: Next Big Cellular Thing?

As the title suggests, an article explaining ringback tones and the current state of play in the US. I linked to it because I liked the warnings at the end that ringback tones could prove to be a passing fad, and “hearken back to the early days of answering machines, when call after call to friends or family might force you to endure the same recording of a favorite song, joke or life ponderance before you could leave a message after the beep.”

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